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totem competency framework
What?
Most businesses have at some point had something in the way of skills, abilities and behaviours that they relate to great performance. This is a competency framework.
Ultimately a competency describes the how of our work, just as the objectives, targets and KPIs (key performance indicators) describe the what. For example, your ‘what’ might be to deliver £50k sales per month and your ‘how’ might be to build relationships, influence and close the sale.
Competencies are the way a company communicates its brand through its people. Imagine a brand where TV ads emphasise a focus on customer service & being helpful. Then you see employees ignoring & being rude to customers. Our people need to support our brand in order for our brand to have any meaning.
John F Kennedy
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