We get that it’s Data, but why is it BIG?
There’s a lot of talk about big data, and some have talked about the opportunity for HR to make use of greater analytics for workforce data, but we believe there is also more HR teams can do to support the pace of change business is facing.
In case you’ve not come across the term, “big data” is the title given to the simply jaw-dropping amount of information that is being generated, stored and could be analysed across all the systems out there.
From a customer perspective, you’ve got all the data on how someone moves around your website, how they got there, what other sites they browsed, what they buy, how they talk about you on social media, what feedback they then give on your service feedback capture – and the list goes on.
There’s no doubt there’s an opportunity for HR teams to take a good look at the big data available on the workforce. What questions do we have about our employees, their behaviour, performance, activities etc? What data is available or could we be capturing to answer those questions?
Beyond HR analytics
Aside from following the trend of analysing data, we see the role of HR – or specifically Talent and OD as one of building up the organisation to be ready for this seismic shift in how business works. What are we doing in the Talent and OD space to make sure we are attracting and retaining the kind of talent that can take our businesses to the forefront of these changes? What are we doing to build awareness and develop skills across all departments, so that people can make their own intelligent decisions on what to do with all this change and data?
Building awareness of what big data is and how it is changing the nature of business, could mean an unlocking of new opportunities: To have more people thinking of how to analyse the data available – and use those insights to make informed decisions.
As the inspiration for this came from Sir Ian Cheshire’s Retail Lecture, let’s look at particularly what this could mean for HR teams in retail. What do people across departments and out in stores know about the digitalisation and mobile shift in retail – and the big data that comes with that? What does that mean to us in our jobs in retail? How do we need to adapt? Imagine roadshows where with this knowledge and understanding, your entire workforce can suggest ideas on how the company better respond and lead the way.
Although we’re all customers, shopping online and getting frustrated when the experience is not smooth – or when the app on my phone says something’s in-stock and we get into store and it’s not – that has not meant we have quickly grasped what this means to our work and businesses. Big changes in the world are communicated throughout businesses to enable people to make choices and decisions – and this is one thing they definitely need to know about.
What could you do?
It’s easy to hold our heads in the sand when the world is changing and we’re not sure what that means or how to keep up. We recommend exploring with your team – what do we know about shifts in our customer and employee digital behaviour, what big data that may be providing, and what that might all mean to our jobs and business?
Realising you don’t know the answers to these questions can be a great starting point to finding out, challenging the rest of the business to do the same, and seeing where you can go from there.