Getting the right tone.
Whether it’s part of a blended learning programme or a standalone video or webinar, the most critical thing to get right is the tone of voice. How many boring, patronising things have we all seen over the years, where the message or content gets lost in the cheesy or downright inappropriate look, sound and feel of the delivery?
Like all of our design processes, our starting point is to understand what you’re looking to achieve. What do you want people to remember from watching this? How do you want them to feel? What do you want them to do as a result? What is the business context and overall business objective you’re working to deliver?
All of this insight helps us design the content in terms of both the message and the tone of voice. What branding do we need to use? What language tells people that this is their own company speaking to them, not some external consultant who has no idea of the real-life challenges and context of the people watching?
We can put a wide range of media into the end product, including video of a speaker (yours or ours), PowerPoint, Prezi, animation, role play or a sample conversation acted out on screen. Again this is about getting it right for the end outcome to be delivered and to keep the audience engaged.
The worst products out there are the generic, patronising tone of voice PowerPoint presentations with voiceover. Clean visuals, bold pictures and animations that emphasise the point rather than distract from it are the principles we use, in line with your branding and language.
Have a look at a few of our examples here for an idea of how we work and give us a call to discuss what you’re looking for.